We strive to plan and implement consumer publicity campaigns for both traditional and social media in a way that both types of media support and expand the impact of the other.
Write press releases and press memos with client input and approval. Create a file of stories and images to be sent to bloggers and newspapers for national and regional events and stories.
On a regular basis, contact epicurean, shelter, women’s, health, style, home, fashion and bridal magazine writers and editors; food and lifestyle newspaper reporters; and food and lifestyle television producers. Work with the Food Network, Lifetime, HGTV and other lifestyle networks. Cultivate media contacts in both traditional and nontraditional media creating synergy between both forms.
Seek out, recommend and negotiate partnerships with appropriate associations, events and chefs. Schedule and execute NYC press tours.